Industry analysis tool

Analyze an industry by geography and customer segment. Map major players, business models, competitive forces and evidence gaps with dated sources.

Define the industry and region

Opens your request in Okou. Sign in to run research using available credits. The example below is illustrative.Analyze an industry
Start with:

What is an industry analysis tool?

An industry analysis tool organizes evidence about the structure and economics of a sector. It examines who serves the market, how value reaches customers, what alternatives exist and which forces shape competition.

Define the geography, buyer and period before collecting statistics. Two reports can give different market sizes because they cover different products or regions. Preserve those definitions and avoid turning unsupported industry narratives into numerical forecasts.

Industry boundary → players + value chain → competitive forces → decision implications

How to use an industry analysis tool

Make the industry boundary explicit before mapping the competition.

  1. 01

    Define the sector

    Specify the product category, region, customer segment and decision horizon.

  2. 02

    Map the structure

    Research suppliers, competitors, substitutes and distribution from accessible sources.

  3. 03

    Assess implications

    Explain what the evidence suggests about entry, differentiation and risk, with open questions alongside conclusions.

What can you use this research for?

For founders, consultants and operators making strategic choices.

  • Entry assessment

    Identify barriers and substitutes before designing a new offer.

  • Strategic briefings

    Give stakeholders a shared view of the industry’s participants and economics.

  • Partnership research

    Locate relevant parts of the value chain and investigate potential partners.

How an industry map becomes a market-size model

Turn the defined customer group into explicit market-size assumptions.

TAM calculator
How an industry map becomes a market-size model01What is anindustryanalysis tool?02How an industrymap becomes amarket-sizemodel03TAM calculator

A local industry map with its limits intact

Illustrative example using fictional data. Fictional notes for a coworking entry decision.

Sample inputs

Supply evidence
Three observed operators advertise desks in one neighborhood. Their occupancy is not public.
Demand evidence
Two local employers announce hybrid policies. No survey of workspace purchasing is supplied.

What the evidence supports

  1. Map the visible supply

    Compare the three operators’ published offers and locations.

  2. Treat demand as a hypothesis

    Hybrid policies may affect workspace needs, but do not establish paid demand for a new site.

  3. Verify the entry case

    Investigate occupancy, lease costs and customer willingness to pay before forecasting revenue.

Illustrative evidence. The framework organizes research; it does not supply missing market facts.

Get better results with connectors

Select the businesses that matter to your decision.

Useful connectors

  • Google Sheets
  • Google Docs
  • Notion

Turn the industry map into a competitor comparison

Turn the defined customer group into explicit market-size assumptions.

Compare key competitorsBrowse workflow examples

Industry analysis tool FAQs

Can it use Porter’s Five Forces?

Yes. Ask for supplier power, buyer power, substitutes, new entrants and rivalry. Each assessment should have supporting evidence and a stated confidence limit.

Does it include paid industry reports?

Only sources you can access or are authorized to provide. It does not bypass paywalls or invent proprietary figures.

Is industry analysis the same as competitor analysis?

Competitor analysis compares particular businesses. Industry analysis examines the wider structure, value chain and competitive conditions of a sector.

Is this tool free to use?

You can explore this page and its illustrative example for free. Research runs in your signed-in Okou account and uses available credits. Data availability and usage limits apply.

Okou also has the TAM calculator, the AI competitor analysis and the market research report generator.

Turn the industry map into a competitor comparison

Select the businesses that matter to your decision.

Compare key competitors